boe International is europe’s leading trade fair for experience marketing, serving as the definitive annual kickoff where over 10,000 industry professionals gather in dortmund to explore the latest trends in event technology, sustainability, and creative brand staging. under the high-energy motto "people. events. innovations.", messe dortmund was transformed into a playground for the world’s most creative minds. from the adrenaline-pumping startup battles in the founders fight night "boxing ring" to the glamorous, emotional highs of the brandex awards, there was never a boring moment.

we’ve gathered all the highlights and game-changing innovations here so you can catch up on the tech news and the trends that will define the rest of the year. whether you were navigating the halls or following from afar, we’re bringing you right into the front row of the industry’s most important gathering. enjoy!